Why is a village “push strategy” important? A “push strategy” with a service approach is essential in marketing new and high-value-added products. If you build it, they won’t come. You must look at potential users and consider how the product will benefit them. Within the MCM, entrepreneurs are called community advisors because they are seen as such. As service providers who are trained to sell health and economic benefits at an appropriate price, entrepreneurs with little experience quickly come to be seen as experts. So, villagers not only purchase their products but also ask them for new solutions to other problems. The entrepreneurs then share this information with their field leaders, who respond by seeking appropriate new solutions to the problems they learn about from the villagers.
Why does the MicroConsignment Model work well in isolated villages?
Why don’t people simply go to nearby towns to buy the products and services?
Do the entrepreneurs sell door-to-door?
How do the entrepreneurs establish contacts in a village?
How does the MicroConsignment Model deal with market saturation?
Do the entrepreneurs compete with each other for the same clients?
Does the entrepreneur cover his/her own travel costs?
